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Google has officially released its new iPhone application, which you’ll be directed to if you point your iPhone web browser to http://www.google.com. The new application is very much the portal-style landing page you’d expect from Google. Still very simplistic in appearance, it merely offers tabs for quick access to most of its other applications–Gmail, YouTube, Maps, Docs, Reader, PicasaPicasa and more.
The purpose of the new iPhone application is to grant easier access to all of Google’s services. As long as mobile browsing has been around, it has been important for carriers and search engines to go the portal route. That trend started out for practicality reasons, as mobile web browsing was very rudimentary, and it’s evolved only in the manner in which carriers and search engines can fit more into the screen for navigational purposes.
On the one hand, the very nature of mobile web browsing does not fully mimic PC web browsing, so the infamous portal serves its purpose for sensible navigation. On the other hand, Google’s getting us all plumped and prepped for the easy access to its applications that will be coming around soon enough, thanks to Android. Through this iPhone app, some AT&T customers may still get a tiny taste of Google’s influence, but now that Verizon has signed on for Android support, the mobile game (in terms of browsing/navigation and applications ) may be about to change yet again.