Today I was reading an cnet article where the senior worldwide product marketing manager at Lenovo explains why they are not bring iPad-alike devices with virtual keyboards to market. that is quoted from that commentary.


“We of course build plastic mock-ups that we show (to customers)…we had a slate design factor,” Majapuro said. “The feedback was that for (our) customers it will not work considering of the need to have (a physical) keyboard.”
Majapuro said Lenovo even got feedback from high school kids. “These were 14-year-old kids, who, I thought, would be most willing to try a virtual keyboard but they said no, we want the physical (built-in) keyboard.”


It is a good thing to have build mock-ups and show it to customers. And it is a good thing to listen to 14 year old kids for their opinion whether they like a physical keyboard more than a virtual one. And of course they like a physical keyboard to play games! But there is one vital point lost in that what-the-market-need analyses with all computer hardware  manufacturers like Lenovo: They are only in control of the hardware part of the device. They have not any clue about the software running on it. More worst: hardware and the software are not optimized and melted as one synchronized team. A team that smoothly serves smoothly the user input of the human user. Do you remember Steve Ballmer was laughing loud, saying the iPhone will not assemble it without a physical keyboard? precisely, a software manufacturer has no clue how to optimal use the hardware their software has to interact with. In that case it was the type new Apple multitouch screen with a piece of optimized Apple software. You get it? Apple and the iPhone is successful considering Apple is both hardware and software manufacturer. That is the lost point. The Apple iPad will be successful just considering both hardware and software will work like a team, optimized to serve the human user.  And the final joker are the apps. 100.000+ more or less useful programs will remind the human user what a useful device it is.
quotes from cnet article
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Orginal post by noreply@blogger.com (Waku_Waku)