If you’re unfamiliar with the term, product placement is a mold of advertising where companies pay or barter for their products to be used as “props.” So, for example, Batman uses the not-yet-released Nokia XpressMedia 5800 cell phone to foil the Joker in “The Dark Knight,” considering Nokia arranged for it. The reason I hate movie and TV placement is that it’s sneaky. It only works whether the viewer is kept ignorant about the fact that the advertiser paid for placement. The reason I love online product placement is that it’s not sneaky. It works best whether the placement is “OUTED” AS A PAID ADVERTISEMENT.

Orginal post by Mike